accounting media.

DIGITAL MARKETING FOR ACCOUNTANTS

Web Design, SEO, and PPC Management Services

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Web Design & Development

Get a great website developed that shows off your business and converts into leads and sales

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Search Engine Optimization

Organic rankings bring the best leads and customers, let us help you get there in an effective way.

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Social Media Marketing

Over 70% of people use social before converting, but you don't have time, let us manage your social media.

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Pay Per Click Marketing

Google AdWords Certifed & Google Partner program members, we professionally manage your PPC accounts

Ever wondered how clients find your services?

Each month,

gets entered times into Google.

google organic rankings

Google's response will generally include organic, paid Google Ads, & Google Maps listing results.

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Paid - Pay Per Click Google Ads (PPC)

The first two to three results will generally be Google Ads, otherwise known as Pay Per Click (PPC) advertising.

The paid results are from advertisers bidding on keywords via Google Ads.

Organic Search Results

Organic search results are determined by Google's complex algorithm made up of over 200+ rankings factors.

Even though Google's algorithm is top secret, they have publicly confirmed a few key ranking factors, including:

  • Off-page SEO signals - the number of websites linking to a specific page. Also known as backlinks.
  • On-page SEO signals (the keywords you use on your page)
  • Site loading speed
  • Brand, authority presence and trust signals.

Google Maps - Local 3 Pack

Local Packs otherwise known as the "top 3 maps listing results" show up for local searches, like “accountant Melbourne” and “accountant near me”.

They can also appear when Google feels that a “normal” search needs a few local results. For example, if you search for “accountant”, Google knows that you’re probably looking for an accountant nearby.

Searchers have a high commercial intent, with location and reviews playing key roles in users’ ultimate decision-making.

accountant melbourne local serp

Below are monthly keyword volumes directly from Google. Whether it be organic, maps or Google ads, these are the keywords required for the phone to ring.

Keyword Monthly Search Volume
financial advisor 12100
financial advisors 9900
financial advisory 8100
financial planning 6600
accountant near me 6600
accountants near me 6600
tax accountant near me 2900
financial counselor 2900
tax agent near me 2400
tax agents near me 2400
financial services 1600
smsf audit 1300
bookkeeping services 1300
wealth management 1300
accountants melbourne 1300
accountants in melbourne 1300
melbourne accountant 1300
bas agent 1000
business advisory 1000
individual tax return 880
retirement planning 880
financial advisor melbourne 880
financial plan 720
tax accountant melbourne 720
bookkeepers melbourne 720
xero bookkeeper 720
bookkeeper melbourne 720
masters in financial planning 590
tax return 2019 480
business advisory services 390
bookkeeping services melbourne 390
chartered financial planner 320
independent financial advisor 320
financial planner near me 320
independent financial advisors 260
investment advice 260
small business accountants melbourne 210
smsf tax return 170
xero bookkeeper melbourne 170
find a financial planner 170
myob bookkeeper 170
tax return agents near me 170
business advisory melbourne 140
business accountant melbourne 140
business advisor melbourne 140
best accountants in melbourne 140
personal financial planning 110
personal tax accountant melbourne 110

How many of those monthly visitors land on your website?

OUR CORE DIGITAL MARKETING SERVICES FOR ACCOUNTANTS

Website Design.

The websites we produce are clean and fresh, each uniquely designed.  Furthermore, we endeavor to ensure all our sites meet the accessibility standards demanded by the World Wide Web Consortium.  Our websites are tested in the most commonly used browser at different screen resolutions.  We also develop our websites in order to help businesses increase sales, generate leads, and increase brand presence.  All web design work passes rights reserved to the client, you own the site and everything on it from day one.

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WordPress has become the most used content management system, and it probably hosts most web pages online today. That is why most SEO Experts and many smaller businesses choose to go with WordPress when creating a website or a blog. Never assume that optimizing a WordPress site is as easy as throwing in a couple of tags and making sure your keywords show up within the text. You’re not going to get very far if this is all you’re doing. We make sure every WordPress website is optimized, has the best and most essential Plug-ins and is always up to date.

pay per click google ads

Pay Per Click Management.

PPC advertising provides you the opportunity to gain quick traction for your marketing campaigns by leveraging the search results and publishing partners.  The instant traffic is also a great supplement to your SEO campaigns because it allows you to narrow down converting keywords for rank targeting.  You can also use these campaigns to test your calls to action, sales funnel and even help further develop your overall Internet marketing strategy.

Pay-per-click (PPC) advertising can send hundreds of buyers to your website within 24 hours. Get it right and you alter the course of your business. Get it wrong, and you flush thousands of dollars down the drain. Maximize your ROI by having carefully designed campaigns around thoroughly researched keywords. Our PPC specialist will find the most efficient keywords and craft the right copy to increase your click-through rate and conversions. And you will always be at the front seat. Our reports will show you how effective your campaign is from day one.

SEO.

The goal of on page and off page optimization strategy is to generate a theme consistent with your targeted keywords.

The search engine is a robot, not a human, and therefore your company must follow our expert proven process to educate the robot so that it brings your website up when your potential customers are searching for specific business related keywords.

growing accounting practices

If your page is not among the top 10 results for any given search, you might as well not have one. You want your content to connect with as many interested people as possible. Our SEO services allow your organization to objectively find measurable actions that make it easier for your website to be found online and convert. We help you create relevant engaging content and expertly crafted strategies that will put you on top of searches.

Reach out to eugene@accountingmedia.com.au or fill out the form below.

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