DIGITAL MARKETING FOR ACCOUNTANTS
Web Design, SEO, and PPC Management Services
Web Design & Development
Get a great website developed that shows off your business and converts into leads and sales
Search Engine Optimization
Organic rankings bring the best leads and customers, let us help you get there in an effective way.
Social Media Marketing
Over 70% of people use social before converting, but you don't have time, let us manage your social media.
Pay Per Click Marketing
Google AdWords Certifed & Google Partner program members, we professionally manage your PPC accounts
Google's response will generally include organic, paid Google Ads, & Google Maps listing results.
Paid - Pay Per Click Google Ads (PPC)
The first two to three results will generally be Google Ads, otherwise known as Pay Per Click (PPC) advertising.
The paid results are from advertisers bidding on keywords via Google Ads.
Organic Search Results
Organic search results are determined by Google's complex algorithm made up of over 200+ rankings factors.
Even though Google's algorithm is top secret, they have publicly confirmed a few key ranking factors, including:
- Off-page SEO signals - the number of websites linking to a specific page. Also known as backlinks.
- On-page SEO signals (the keywords you use on your page)
- Site loading speed
- Brand, authority presence and trust signals.
Google Maps - Local 3 Pack
Local Packs otherwise known as the "top 3 maps listing results" show up for local searches, like “accountant Melbourne” and “accountant near me”.
They can also appear when Google feels that a “normal” search needs a few local results. For example, if you search for “accountant”, Google knows that you’re probably looking for an accountant nearby.
Searchers have a high commercial intent, with location and reviews playing key roles in users’ ultimate decision-making.
Below are monthly keyword volumes directly from Google. Whether it be organic, maps or Google ads, these are the keywords required for the phone to ring.
|Keyword||Monthly Search Volume|
|accountant near me||6600|
|accountants near me||6600|
|tax accountant near me||2900|
|tax agent near me||2400|
|tax agents near me||2400|
|accountants in melbourne||1300|
|individual tax return||880|
|financial advisor melbourne||880|
|tax accountant melbourne||720|
|masters in financial planning||590|
|tax return 2019||480|
|business advisory services||390|
|bookkeeping services melbourne||390|
|chartered financial planner||320|
|independent financial advisor||320|
|financial planner near me||320|
|independent financial advisors||260|
|small business accountants melbourne||210|
|smsf tax return||170|
|xero bookkeeper melbourne||170|
|find a financial planner||170|
|tax return agents near me||170|
|business advisory melbourne||140|
|business accountant melbourne||140|
|business advisor melbourne||140|
|best accountants in melbourne||140|
|personal financial planning||110|
|personal tax accountant melbourne||110|
How many of those monthly visitors land on your website?
Pay Per Click Management.
PPC advertising provides you the opportunity to gain quick traction for your marketing campaigns by leveraging the search results and publishing partners. The instant traffic is also a great supplement to your SEO campaigns because it allows you to narrow down converting keywords for rank targeting. You can also use these campaigns to test your calls to action, sales funnel and even help further develop your overall Internet marketing strategy.
Pay-per-click (PPC) advertising can send hundreds of buyers to your website within 24 hours. Get it right and you alter the course of your business. Get it wrong, and you flush thousands of dollars down the drain. Maximize your ROI by having carefully designed campaigns around thoroughly researched keywords. Our PPC specialist will find the most efficient keywords and craft the right copy to increase your click-through rate and conversions. And you will always be at the front seat. Our reports will show you how effective your campaign is from day one.
The goal of on page and off page optimization strategy is to generate a theme consistent with your targeted keywords.
The search engine is a robot, not a human, and therefore your company must follow our expert proven process to educate the robot so that it brings your website up when your potential customers are searching for specific business related keywords.
If your page is not among the top 10 results for any given search, you might as well not have one. You want your content to connect with as many interested people as possible. Our SEO services allow your organization to objectively find measurable actions that make it easier for your website to be found online and convert. We help you create relevant engaging content and expertly crafted strategies that will put you on top of searches.